Fabrication studio platform
Eclectic Electric: where the drawing becomes matter
- Client
- Eclectic Electric
- Scope
- Brand platformWeb engineeringCreative direction
A shop this interesting deserved better than a phone number.
A Gainesville digital fabrication studio (CNC routing, fiber and CO2 lasers, signage, projection mapping, all under one roof with nothing outsourced) and no web presence that could carry that ambition. Clients with the interesting projects, the ones this shop exists for, had no way to discover what it could actually do.
- Capabilities invisible to the clients who need them most
- A no-outsourcing story with nowhere to tell it
- Word of mouth capping the ambition of incoming work
A platform as ambitious as the shop.
A brand and web platform that sells an ambitious, no-outsourcing fabrication studio to clients with projects too interesting for anyone else. The capability range (CNC, lasers, signage, projection mapping) presented as one integrated shop where the drawing becomes matter, with creative direction that matches the studio’s own standard for craft.
- Full capability range presented as one integrated shop
- Creative direction matching the studio’s craft standard
- Built to attract the interesting projects, not just any project
The right clients can finally find the right shop.
The studio now has a presence that filters for ambition: clients arrive already understanding what the shop can do and asking for the projects it wants. Live at theeclecticelectric.com.
Live in production
This one’s live. Poke at it.
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60-minute call · weekdays 9 AM – 4 PM ET